Branding Overhaul - One Body Exercise Physiology
July 9, 2025
Let's talk about how we revitalised One Body's Social Media, Branding and Marketing
I have the pleasure of getting work with amazing team of girls at One Body Exercise Physiology and Reformer Pilates in Jimboomba on a permanent basis, what a dream for a self confessed pilates addict!
Over the past 12 months, we have built a branding style and marketing plan that can be implemented to maximise brand recognition and make creating content easier for them team on the go!
What's been involved in the branding overhaul?
- Create a clear style for the Studio; building branding guidelines with consistent colour swatches, fonts and templates.
- Building on the Brand by creating unique graphics; Like our "Penny the Pilates Lady" graphic for use across social media etc
- A complete refresh of Email Marketing designs; Creating new email banners that reflect the studio and it's values
- Creating Social Media Templates in Canva for Instructors and Admin to use, professionally designed to the brand style
- Studio Signage Refresh
- Digital Solutions: Creating Digital Business Cards, Signage with QR codes etc
- Brainstorming and Implementing client gifts and incentives
- Photography: New Staff and Studio Photos
- Event Planning and Promotion; for example 'World Pilates Day" we …
- Created Artwork
- Marketed to our clients on social media & email news
- Designed and Printed a Photo Booth, Props and client gifts for the day
With the hard yards now completed, the team can easily and consistently create on-brand content that is unique and reflects their philosophy.
We have so much more exciting things in the works for One Body Exercise Physiology and thei online presence so stay tuned for more over the rest of the year!