I have had the pleasure of collaborating with the team at Willowbank Raceway for 8 years, and the 2025 Gulf Western Oil Winternationals was no exception. Each year, we switch things up and bring a fresh style to the Winternationals logo while ensuring it aligns cohesively with our major sponsors' branding. This year, we adopted a predominantly Black and Orange color palette, drawing inspiration from the iconic sunsets over the track and the "black top" racing surface.

Image Ink Creative then utilised this logo to craft impactful branding for media, advertising, and print marketing leading up to and during the event. Our services included… 

• Logo Design 
• Press Advertising Design 
• Digital Billboard Design 
• TV Ad Design and Production 
• Event Program Design & Print
• Event Stickers for Racers

Check out below to see how everything came together!